Brand Valley is a research-led company and have developed efficient frameworks to instils design leadership in the organisation with the goal of becoming a brand.
For a company or an organisation to succeed we often find that they must raise their internal knowledge on what is design, what is design-driven innovation and what is a brand. In all our services we therefor embed knowledge sharing. Educating the staff in the thinking may prove far more powerful in the long run than to simply hire a consultancy to do the job.
Design leadership services
Brand Valley help their client with all aspects of design leadership:
diagnostic of the company as a brand and their current use of design to achieve their goals
analysis of products and product portfolio from a brand perspective
identify opportunities of how and where they should use design to achieve their goals of becoming an impactful brand
setting ambitions and develop the strategic direction for your brand
develop strategy and concepts
prioritisation of activities according to resources
identify relevant user insights and scenarios for your products
kick-starting activities through a collaborative design thinking approach
Brand Valley has developed several workshops and seminars for individuals and organisations in London, Shanghai, Seoul, Berlin, Oslo and Ålesund. Below you can find examples on courses and workshops we are providing, but we also offer these tailor-made on request.
Duration (depends on the effect you would like)
3hr – 5hr (getting an introduction)
3 - 5 days (design sprint to develop a concept)
3 - 5 weeks (to develop a real case)
Participants: 5 – 40
Design Thinking workshop
Design thinking has been recognised as a management approach to innovation that is creative and practical. Learn about design thinking and how to work through a creative development process that is active, fun and engaging.
We have delivered lectures and training courses to companies, forums and universities on brand design. The success of this course has resulted in «The Little Booklet on: Design Thinking» (2nd ed).
This course is suitable for a broad range of members of the company that are interested in a more collaborated approach to development. The course requires no prior knowledge in design or design thinking.
Brand Drivers workshop
Understand how to build a brand and the importance of the different aspects of the products/services contexts to understand your true brand potential. With this understanding you are closer to understand the whole picture on brand design – and the strength of when the whole organisation makes their brand together, not only the marketers.
We have delivered lectures and training courses to companies, forums and universities on brand design. Our approach is based on the book «Branding and Product design: An Integrated Perspective» which emphasises the integration of these two activities.
This course is suitable for a broad range of members of the company that are interested to integrate their innovation process with how they are building the brand.
Examples of bespoke workshops
The brand and the product portfolio:
A 3-hour workshop for a furniture cluster. The seminar was combined with mini-lectures and practical activities. The attendees received multiple tools to help them to understand their own product portfolio in relation to the brand. (Oslo, Norway)
A 1-day workshop for a Design Management research group in how they could combine their strength and build a strong brand. At the end of the course the attendees had a clearer vision of their research group and how they should move forward to build a brand. (Helsinki, Finland)
Design thinking and negotiation:
Design thinking used to prepare a labour organisation for a negotiation of benefits for the members. It was an active seminar where the participants made profiles, tested scenarios and their negotiation skills. At the end of the course they had a prioritized list of arguments, which was different from previously. A 1-day seminar for 11 participants. (Oslo, Norway)
A workshop designed for an innovation leaders’ networking meeting. The participants wanted an active and engaging short introduction to design thinking. A 1½-day seminar for 40 participants. (London, England)
Design thinking – a seminar:
A 5-day seminar for MBA students on design as an approach to management. The participants engaged in various activities. At the end of the week the students had acquired a curiosity to the topic and an understanding of how they could apply this when developing a company. (Marseille, France)
Exploring innovation capabilities:
An exploration of how current products tell a story about how innovative the brand is and potential new business models. A 3-hour workshop for an innovation department within a product-driven company. (Amsterdam, The Netherlands)
A bespoke seminar with a focus on the fashion and textile industry on how innovation and creativity could help them become a brand. A 5-day course for 40 participants.
Positioning exercises for a group of researchers that needed to understand the context they are working within. A 1-day seminar for design researchers at PhD level. (Korsør, Denmark)
Brand Valley’s lead trainer, Dr. Monika Hestad, holds a Postgraduate Certificate in Learning and Teaching in Higher Education in Art, Design and Communication (University of the Arts London), and has a decade of experience as a teacher in addition to her consultancy and research experience.