Anchoring: Brand Valley's method emphasises anchoring. Regardless of whether we provide the customer with qualitative insight, facilitation for development or to identify direction, we emphasise anchoring the strategy and the further development work with key stakeholders. This is the most important step in implementing the strategy or development. In most of the projects we work on, we include all of the processes above, but it is often one of the deliveries that is dominant. See our customer stories for references or read more about our method.

Faciliation: Facilitation is a core tool in Brand Valley’s strategy kit. It is particularly important in those parts of the process where the organisation need a shared understanding, shared ideas or a shared plan for further development.