In a highly interconnected world, the biggest challenge organisations face is breaking through the silos to implement long-term change management and transformation. Keeping in mind the theme of interconnectedness, we have developed a holistic approach to the application of design leadership to organisational challenges. 

Strategic Business Design

Strategic business design covers the very foundations of the business and focuses on idea and concept development, future scenario, trends research and analysis, business insights and business model development.

Strategic Brand Design

Strategic brand design covers the brand as well as the product focusing on design, positioning, and portfolio planning, to name a few.

Some examples of our workshops:

    • Brand Design
      A 1-day workshop for a Design Management research group in how they could combine their strength and build a strong brand. At the end of the course the attendees had a clearer vision of their research group and how they should move forward to build a brand. (Helsinki, Finland) 

    • Positioning
      Positioning exercises for a group of researchers that needed to understand the context they are working within. A 1-day seminar for design researchers at PhD level. (Korsør, Denmark)

    • Product Portfolio Planning
      A 3-hour workshop for a furniture cluster. The seminar was combined with mini-lectures and practical activities. The attendees received multiple tools to help them to understand their own product portfolio in relation to the brand. (Oslo, Norway)

Strategic Organisation Design

People are the heart of an organisation, and we work extensively to ensure that the design leadership principles we follow are imbibed within each participant of our process. 

Some examples of our workshops:

    • Design Leadership Training
      A 5-day seminar for MBA students on design as an approach to management. The participants engaged in various activities. At the end of the week the students had acquired a curiosity to the topic and an understanding of how they could apply this when developing a company. (Marseille, France)

    • Negotiation
      Design thinking used to prepare a labour organisation for a negotiation of benefits for the members. It was an active seminar where the participants made profiles, tested scenarios and their negotiation skills. At the end of the course they had a prioritized list of arguments, which was different from previously. A 1-day seminar for 11 participants. (Oslo, Norway)

    • Organisation Development:
      A workshop designed for an innovation leaders’ networking meeting. The participants wanted an active and engaging short introduction to design thinking. A 1½-day seminar for 40 participants. (London, England) 

Strategic Innovation Design

Focus on innovation is a key aspect of our design leadership process. Through the idea of Innovation and Brand Mutualism, we deep-dive into the connections between innovation and brands.

Some examples of our workshops:

    • An exploration of how current products tell a story about how innovative the brand is and potential new business models. A 3-hour workshop for an innovation department within a product-driven company. (Amsterdam, The Netherlands)

    • A bespoke seminar with a focus on the fashion and textile industry on how innovation and creativity could help them become a brand. A 5-day course for 40 participants. (Shanghai, China)