Brand Valley's aim is to instil design and design leadership in companies and organisations so that they can become meaningful brands. By empowering managers with insights and tools they can change the organisation towards a preferred future.
Design is about creating solutions of how things ought to be for everybody involved*. Design is both process and result oriented. As a profession, design brings in perspectives from ergonomics, technology, aesthetics, environment and finance, and proposes novel solutions based on these. This is the balancing act organisations finds themselves in changing circumstances.
Leadership is about having a vision as well as a drive to get there. We believe combining design and leadership is a powerful management philosophy for companies that would like to be lasting and impactful brands.
Brand Valley is driven by a desire to develop the field of design leadership. New insights always emerge when working on client projects. Research is an integral part of Brand Valley’s activities and we regularly publish our findings to make them available to a larger audience. Our research is presented at academic conferences, in journals, and in dedicated publications. In 2013 Brand Valley’s founder, Dr Monika Hestad, published the book Branding and Product Design. Professor Michael Beverland stated it is the first book to speak to both [designers and marketers] bridging several gaps in branding and product design.
* Definition inspired by the American economist and Nobel laureates Herbert A. Simon
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+47 93 20 17 95