https://www.brandvalley.no/en/thoughts daily 0.75 2023-01-29 https://www.brandvalley.no/en/thoughts/2022/1/11/designdrevet-tilnrming-til-sirkulr-konomi monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/dbc77a7c-d113-4467-acd5-59c8083433d3/A-line1913.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Bort fra det linære Ford Motor Companys uttesting av montering på produksjonslinje ved Highland Park-fabrikken i Michigan, 1913 (public domain) https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/d509c488-3150-431d-84c8-b59fcc0e996b/Sirkul%C3%A6r.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Make it stand out Sirkulær modell basert på illustrasjon i Circularity gap report https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/b48e2400-d9cc-471f-aca2-086b3abf8148/iterativ_NO_5.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Designprosessen er iterativ Designprosesen er iterativ. Modell fra Det lille heftet i designtenkning (2) https://www.brandvalley.no/en/thoughts/its-not-the monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1586113771376-0ZK6YJ924F28BC641749/51F195A1-87D5-4410-B849-460CC0310C08.jpeg Thoughts - It’s not people, it’s unfinished design - Reflection by… Dr Monika Hestad is the founder of Brand Valley, the design-driven strategy company, and author of the best-selling book Branding and Product Design: An integrated perspective (Routledge). She is a Master of Industrial Design from the Oslo School of Architecture and Design (AHO), and has a PhD in product development and branding from the same institution. For the past two decades she has advised clients on design-driven innovation, branding and the development of products, services and organisations. She has also taught design-thinking to postgraduate students at Central Saint Martins in London, one of the world’s top 5 design universities, for more than ten years. Dr Hestad serves on the board of Helland Møbler, a company specialising in high quality furniture for institutions. https://www.brandvalley.no/en/thoughts/2020/1/13/why-do-you-innovate-different-innovation-led-brand-strategies-to-approach-un-sustainability-goals monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951224063-Y761KBSK05634JEOZHSI/E+SDG+Poster+2019_without+UN+emblem_WEB+copy.png Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation UN Sustainable Development Goals, credit United Nations https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951016091-T7WBSY1X6VN1CNLYP3M8/actions2.jpg Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation How sustainable are your actions? https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951063222-VXEU8K7ESQUNTZRWASCF/BVDRIVERS2.png Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation Brand Valley Drivers’ Framework https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951591167-IQMB63RE3GOX3W7F14D2/SDG2030.jpg Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation UN Sustainable Development Goals to inspire business development https://www.brandvalley.no/en/thoughts/business-design-where-purpose-meets-reality monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1571054412496-ARIN0CYA3CCO26FDCLX1/BUSINESSDESIGN+01.jpg Thoughts - Business Design, where Purpose meets Reality https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1571054470840-62XHV8CHYR93G7MZNO14/forretningsdesignkurs4.jpg Thoughts - Business Design, where Purpose meets Reality “Lemonade stand”, illustration from booklet, (Illustrated by Silvia Rigoni) https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1571054804119-4314070GQXP8G9ZGO0NP/BusinessDesign_xs.jpg Thoughts - Business Design, where Purpose meets Reality https://www.brandvalley.no/en/thoughts/2019/8/8/fora-form-case-study monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1566982336556-8WO7EZS7NRJRDFBKGBMK/190813_BVDriversMap_grey+3.jpg Thoughts - Organisational transformation through Brand Design Figure 1: Brand Drivers’ Map https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1566982692028-ETERG9S0X27IFTUK882E/MUTUALISM.jpg Thoughts - Organisational transformation through Brand Design Figure 2: Innovation and Brand Development https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1566982871122-9WPCSSKYRXTDJTKLVJFM/L1130294.jpg Thoughts - Organisational transformation through Brand Design Ambition workshop https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1566983004442-HQN9D378OZRRVYLCPC8U/IMG_0145.jpg Thoughts - Organisational transformation through Brand Design Positioning workshop https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1566992007385-U9YQ00MGKQV9L7XMA6T5/fora+form+brand+on+a+page%400%2C5x.jpg Thoughts - Organisational transformation through Brand Design Figure 3: Fora Form’s Brand Building Blocks https://www.brandvalley.no/en/thoughts/category/Business+Design monthly 0.5 https://www.brandvalley.no/en/thoughts/tag/reflection monthly 0.5 https://www.brandvalley.no/en/thoughts/tag/business+design monthly 0.5 https://www.brandvalley.no/en/thoughts/tag/design monthly 0.5 https://www.brandvalley.no/en/thoughts/tag/brand monthly 0.5 https://www.brandvalley.no/en/thoughts/tag/design+thinking monthly 0.5 https://www.brandvalley.no/en/aboutus daily 0.75 2025-08-11 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1607687938042-73HLQVNAJZNACEE06ON5/Boklansering+-+Brand+Valley-145.jpg About us https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1488986747574-3UBTZGKP72ZNKR4KOQRT/image-asset.jpeg About us https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1488986747574-3UBTZGKP72ZNKR4KOQRT/image-asset.jpeg About us https://www.brandvalley.no/en/resources daily 0.75 2021-05-12 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1488981459672-EX89O7TRS1O9VWMSF8DH/resources+banner.png Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138357030-598LZMPY3TPLBKYWK5OS/Identifiser+brukeren.pdf Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138411810-P5MWYBJQONVDSKV8QQRI/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138452333-FG5XPTDHCRE4ECMDJA8E/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138532821-NI03SKC1QEMB9KZI6OYR/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138592311-EPHQJ97COFOFXNKL3GJE/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138651397-389E54405AINTEUW1023/Plan+your+prototype.jpg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138357030-598LZMPY3TPLBKYWK5OS/Identifiser+brukeren.pdf Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138411810-P5MWYBJQONVDSKV8QQRI/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138452333-FG5XPTDHCRE4ECMDJA8E/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138532821-NI03SKC1QEMB9KZI6OYR/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138592311-EPHQJ97COFOFXNKL3GJE/image-asset.jpeg Resources https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138651397-389E54405AINTEUW1023/Plan+your+prototype.jpg Resources https://www.brandvalley.no/en/contact-us daily 0.75 2024-10-01 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1496740366064-DN1N6VWZ7WHVO0BXFIAY/image-asset.png Get in touch https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1496740366064-DN1N6VWZ7WHVO0BXFIAY/image-asset.png Get in touch https://www.brandvalley.no/en/courses daily 0.75 2025-08-11 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1571660947688-6XHPL98KTNGHEBZZEG0Q/BV_workshop2.jpg Courses - Circular business modelling This course will give you an introduction on how to develop a business concept based on drivers in the community and the desired value proposition to the customer. Principles from circular economy provide a framework for the type of business models that are emphasized. The course combines design thinking, circular economy framework and business modelling. Participants do not need to have knowledge of any of the areas. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1571660990741-KZ3QMAIVFMB90GKWDZTE/SD1.jpg Courses - Strategic design thinking In this course, we explore the strategic potential of your ideas to ensure that you spend time on activities that add value to your brand. This course is designed for those who want to be more creative and efficient in the development process. The course is based on a designer's approach to innovation and combines this with strategy. Participants do not need to have knowledge of any of the areas. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1607687529928-PALSB9BDGBNINHCEE4MX/merkevare.jpg Courses - Brand leadership In this course you will learn how to develop a brand concept. The course focuses on authentic brand stories and creating value-based proposals for the customer. This course is designed for those of you who want to become more aware of storytelling and how to add value to your product. The course is mainly about brand strategy, while it also includes some elements of design thinking. Participants do not need to have knowledge of any of the areas. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/c1b0c01b-302b-4619-bcdb-d77f9493f2ba/4Y9A4224.jpg Courses - Experienced course leader Our course leader holds a degree in pedagogy and also serves as a professor of design management at the Oslo School of Architecture and Design. She has authored two booklets based on her teaching experiences in co-design: The little Booklet on Design Thinking and The little Booklet on Business Design. First published in 2012 and updated in a second edition in 2016, these booklets are still in circulation today. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/bd06c0d3-1e50-4b20-ba5e-ee22fddb4014/IMG_8267.png Courses - Brand Leadership This course is designed for those responsible for shaping and leading a brand, and who wish to involve important key stakeholders in the company during the process. Participants explore how to ensure that brand activities are aligned with the offering, business model, and core values. By creating a cohesive whole, it becomes clearer why customers should choose your company’s products. The course can be tailored to the company’s brand, ensuring that both the process taught and the examples used are relevant for the participants. By combining strategic thinking with a brand-led approach, the course supports better decision-making, clearer brand narratives, and stronger leadership. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/4fc05e9a-5e2c-474c-8e99-1229e1e95833/IMG_8567.png Courses - CIRCULAR design process This workshop offers a practical introduction to the development of design processes that take into account requirements such as those in the Ecodesign for Sustainable Products Regulation. It can be tailored to ensure alignment with the company’s brand. The course provides teams with tools to develop their own design process rooted in circular thinking — enabling them to meet upcoming regulatory requirements while strengthening brand awareness within the team. By combining design thinking, circular economy frameworks, the requirements of the Ecodesign Regulation, and the company’s brand, participants gain a structured approach to developing targeted and future-oriented working methods. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/0472fe37-3f2c-42f0-9404-f41bf7a6ab74/4Y9A3814.jpg Courses - Strategic design thinking This course helps your team apply design thinking at a strategic level to ensure that innovation efforts are aligned with brand value. It is ideal for professionals looking to increase both creativity and efficiency in development processes. With its user-centered, iterative, and solution-driven approach, design thinking provides a powerful framework for reimagining products, services, and value chains. Participants will learn how to move from early-stage ideas to clear, actionable strategies — bridging creativity and business objectives through a designer’s lens. READ A STORY HOW IT COULD BE TAILORED TO SUPPORT HR https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/d3f378ad-8d60-4109-9ab5-21b9110c3f34/CIRCULAR.png Courses - Circular rethink As companies move towards circular strategies, they must rethink how they design products, deliver services, and structure their business models. This shift presents both significant opportunities and complex challenges — demanding more creative, collaborative, and system-oriented approaches. This course introduces participants to circular economy principles through the lens of design thinking. Participants will gain a clear understanding of key concepts, tools, and practical techniques to support the development and implementation of circular solutions — enabling innovation that aligns with both business goals and sustainability ambitions. READ A CLIENT STORY https://www.brandvalley.no/no/ressurser daily 0.75 2020-08-05 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1488981459672-EX89O7TRS1O9VWMSF8DH/resources+banner.png Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138357030-598LZMPY3TPLBKYWK5OS/Identifiser+brukeren.pdf Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138411810-P5MWYBJQONVDSKV8QQRI/image-asset.jpeg Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138452333-FG5XPTDHCRE4ECMDJA8E/image-asset.jpeg Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138532821-NI03SKC1QEMB9KZI6OYR/image-asset.jpeg Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138592311-EPHQJ97COFOFXNKL3GJE/image-asset.jpeg Ressurser https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1489138651397-389E54405AINTEUW1023/Plan+your+prototype.jpg Ressurser https://www.brandvalley.no/blog daily 0.75 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1596572585027-LKCLR9NEON7L73CB0OVG/Boklansering%252B-%252BBrand%252BValley%252B-%252Bfoto%252BHans%252BKristian%252BThorbj%2525C3%2525B8rnsen-270.jpg Blog https://www.brandvalley.no/en/approach daily 0.75 2025-09-01 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1674997121138-0DRLPFJ1C5YQIM3MLFFI/Artboard+1-100.jpg Approach https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/c2bb6e3d-4e91-4146-9b04-21b082dba123/BVDriversMap_eng.jpg Approach Figure 1: Brand Valley Drivers Map explain perspectives of change. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/c2bb6e3d-4e91-4146-9b04-21b082dba123/BVDriversMap_eng.jpg 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