https://www.brandvalley.no/en/thoughts daily 0.75 2023-01-29 https://www.brandvalley.no/en/thoughts/2022/1/11/designdrevet-tilnrming-til-sirkulr-konomi monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/dbc77a7c-d113-4467-acd5-59c8083433d3/A-line1913.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Bort fra det linære Ford Motor Companys uttesting av montering på produksjonslinje ved Highland Park-fabrikken i Michigan, 1913 (public domain) https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/d509c488-3150-431d-84c8-b59fcc0e996b/Sirkul%C3%A6r.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Make it stand out Sirkulær modell basert på illustrasjon i Circularity gap report https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/b48e2400-d9cc-471f-aca2-086b3abf8148/iterativ_NO_5.jpg Thoughts - Designdrevet tilnærming til sirkulær økonomi - Designprosessen er iterativ Designprosesen er iterativ. Modell fra Det lille heftet i designtenkning (2) https://www.brandvalley.no/en/thoughts/its-not-the monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1586113771376-0ZK6YJ924F28BC641749/51F195A1-87D5-4410-B849-460CC0310C08.jpeg Thoughts - It’s not people, it’s unfinished design - Reflection by… Dr Monika Hestad is the founder of Brand Valley, the design-driven strategy company, and author of the best-selling book Branding and Product Design: An integrated perspective (Routledge). She is a Master of Industrial Design from the Oslo School of Architecture and Design (AHO), and has a PhD in product development and branding from the same institution. For the past two decades she has advised clients on design-driven innovation, branding and the development of products, services and organisations. She has also taught design-thinking to postgraduate students at Central Saint Martins in London, one of the world’s top 5 design universities, for more than ten years. Dr Hestad serves on the board of Helland Møbler, a company specialising in high quality furniture for institutions. https://www.brandvalley.no/en/thoughts/2020/1/13/why-do-you-innovate-different-innovation-led-brand-strategies-to-approach-un-sustainability-goals monthly 0.5 2024-01-20 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951224063-Y761KBSK05634JEOZHSI/E+SDG+Poster+2019_without+UN+emblem_WEB+copy.png Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation UN Sustainable Development Goals, credit United Nations https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951016091-T7WBSY1X6VN1CNLYP3M8/actions2.jpg Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation How sustainable are your actions? https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951063222-VXEU8K7ESQUNTZRWASCF/BVDRIVERS2.png Thoughts - How the UN Sustainable Development Goals can empower companies through better innovation Brand Valley Drivers’ Framework https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1578951591167-IQMB63RE3GOX3W7F14D2/SDG2030.jpg Thoughts - 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Erfaren kursleder Vår kursleder og fasiliator er professor i designledelse ved Arkitektur- og designhøgskolen i Oslo og har i tillegg pedagogisk utdannelse fra London. https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/d3f378ad-8d60-4109-9ab5-21b9110c3f34/CIRCULAR.png Kurs - Sirkulære løsninger Når bedrifter beveger seg mot en sirkulær økonomi, må de revurdere hvordan de designer produkter, leverer tjenester og strukturerer sine forretningsmodeller. Dette skiftet byr både på muligheter og utfordringer – og krever mer samarbeid på tvers. Dette kurset introduserer deltakerne for prinsippene i sirkulær økonomi gjennom designtenkning. Designtenkning er en prosess som kan ta bedriften flere steg nærmere sirkulære produkter, tjenester og verdikjeder. Deltakerne vil få en tydelig forståelse av sentrale begreper og tankesett både i designtenkning og i sirkulærøkonomien. De får verktøy og praktiske teknikker som støtter utvikling og implementering av sirkulære løsninger – og muliggjør løsninger som ivaretar både forretningsmål og bærekraftsambisjoner. En kundehistorie https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/0472fe37-3f2c-42f0-9404-f41bf7a6ab74/4Y9A3814.jpg Kurs - designtenkning Dette kurset hjelper teamet ditt med å anvende designmetodikk og designtenkning på et strategisk nivå for å sikre at utviklings- og innovasjonsarbeidet er i tråd med merkevarens verdi. Det passer perfekt for fagpersoner som ønsker å øke både kreativitet og effektivitet i utviklingsprosesser. Dette kurset kan tilpasses bedriftens behov til å se på hele eller deler av prosessen. Designprosessen er brukerorientert, men den er også inspirert og informert om de større samfunnsdriverne. I design er både prosess og resultat viktig. Deltakerne lærer hvordan man går fra tidlige ideer til klare, konkrete strategier – og bygger bro mellom kreativitet og forretningsmål gjennom en designtilnærming https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/bd06c0d3-1e50-4b20-ba5e-ee22fddb4014/IMG_8267.png Kurs - Merkevareledelse Dette kurset er utviklet for dem som har ansvar for å forme og lede en merkevare, og som ønsker å involvere viktige nøkkelpersoner i bedriften i prosessen. Deltakerne utforsker hvordan man kan sikre at merkevareaktiviteter er i samsvar med tilbudet, organisasjonen og kjerneverdiene. Ved å skape en helhetlig sammenheng blir det tydeligere hvorfor kundene skal velge nettopp din bedrift eller organisasjons tilbud. Kurset skreddersys til merkevaren, slik at både prosessen som læres og eksemplene som brukes, oppleves som relevante for deltakerne. Kurset bidrar til bedre beslutningstaking, tydeligere merkevarefortellinger og sterkere lederskap. https://www.brandvalley.no/omoss daily 0.75 2026-08-01 https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/1607687938042-73HLQVNAJZNACEE06ON5/Boklansering+-+Brand+Valley-145.jpg Om oss https://images.squarespace-cdn.com/content/v1/56a60c7b9cadb67699748b6c/47785e9a-8611-495c-b0e7-6781f076a63b/Boklansering+-+Brand+Valley-145.jpg Om oss - Grunnleggere Firmaet ble først etablert i London i 2011, og senere i Norge i 2014. 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