insight - direction - anchoring
Gaining insights to identify the right direction and ensure decisions are anchored with key stakeholders involved is what we strive for in every project. Gaining insights to identify the right direction and ensure decisions are anchored with key stakeholders involved is what we strive for in every project.
DIRECTION
In our projects, it is important to clarify goals and help the client find the right direction for their work going forward. This can mean choosing the right path for an organisation, products or services for a particular market, positioning an internal service function within the organisation, and making sure the business model is adapted to realise the organisation’s potential.
ANCHORING
Brand Valley makes sure all relevant stakeholders are involved throughout the project. Part of this work includes running engaging workshops, presenting to parties inside or outside the client’s organisation, managing other contractors that provide input to the project, and advising the client all the way through to the final delivery.
INSIGHT
Helping the client gain insight is important to get an overview of the challenges and opportunities ahead. We cover qualitative user insights to identify needs, trends and drivers analyses, as well as contextual mapping.
Photo: PlussLab / Melissa Hegge
DELIVERIES
Workshops are a key tool to achieve our goals. Brand Valley has almost two decades of experience in running workshops, and we have developed a unique set of tools to achieve successful outcomes. Our workshops are tailored to the clients needs and expectations of outcomes.
Strategic tools helps the organisations turn insights into actions, implement a chosen direction and keep it there.
Various strategic tools (criteria, brand platform, guidelines, etc.)
Business model design
Product and service strategy
Design of processes
Research is both a process and a delivery. Brand Valley conducts qualitative research and delivers:
Insight reports and other analyses
Definitions
Defining methodology
Evaluations of offerings or the organisation
Courses - Workshops are powerful to empower people as well as anchor decisions. Brand Valley tailor courses to your brand or organisation. Our area of expertise
Brand leadership
Design thinking and leadership
Circular design processses
Circular rethink
Read more about courses
Photo: PlussLab / Melissa Hegge