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Empowering Organisations through Design Leadership

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Brand Valley is an independent strategic consultancy, building on 15 years of research within design leadership, innovation management and brand strategy. Our vision is to instil design leadership in organisations to guide them in the right direction, through collaborative processes which combine analysis and creativity, with the goal of empowering them to become long lasting and impactful brands.

Design Leadership

Design is about creating solutions of how things ought to be for everybody involved*. Design is both process and result oriented. As a profession, design brings in perspectives from ergonomics, technology, aesthetics, environment and finance, and proposes novel solutions based on these. This is the balancing act organisations finds themselves in changing circumstances. Leadership is about having a vision as well as a drive to get there. We believe combining design and leadership is a powerful management philosophy for companies that would like to be lasting and impactful brands. 

We help our clients with all aspects of design leadership through strategic design consulting in the areas of Business, Brand, Product, Services and People. Our design leadership process is structured yet flexible to take into account the complex nature of our clients’ challenges.

Design Leadership Process

Design Leadership Process

Exploring

  • diagnostic of the company as a brand and their current use of design to achieve their goals

  • analysis of products and product portfolio from a brand perspective

  • identify opportunities of how and where they should use design to achieve their goals of becoming an impactful brand

Developing

  • setting ambitions and develop the strategic direction for your brand

  • develop strategy and concepts

  • prioritisation of activities according to resources

Testing

  • identify relevant user insights and scenarios for your products

  • kick-starting activities through a collaborative design thinking approach

Brand Valley Drivers Map: to explain the four perspectives of change that shape the innovation and brand design processes.

Brand Valley Drivers Map: to explain the four perspectives of change that shape the innovation and brand design processes.

The first step in the process is exploration for which we use the Brand Valley Drivers Map. The map is the framework which serves to explore and explain the four perspectives of change that shape the innovation and brand design process at the organisation.

We put the user at the heart of the process and understand the various societal drivers around the user which influence the market and its activities. Through this process, which is highly intuitive and iterative, we distil the key drivers for the organisation, namely its purpose and ambition which are derived, in part, from its knowledge and heritage, and which in turn will guide its culture.

The processes addresses key questions for the organisation, such as who they are, who they want to become, how do they want to build the brand, and how do they engage with the users.

* Definition inspired by the American economist and Nobel laureate Herbert A. Simon