insight - direction - anchoring

INSIGHT

Brand Valley conduct qualitative analysis based on research methodology. This is often the basis for further work and can be based on services such as:

  • Qualitative interviews

  • Focus groups

  • PESTEL-analysis

  • Observations

  • Mapping

An important part of qualitative insight is to achieve a shared understanding of the challenges, within or between organisations. Workshops are often a key tool to achieve this. Brand Valley have almost two decades of experience in running workshops, and we have developed a unique set of tools to achieve successful outcomes from these workshops – even in difficult circumstances.

 

Ulike maler utvikles til det enkelte utforskningsprosjektet for at informasjon som kan hjelpe å forstå sammenhengen blir funnet så effektivt som mulig.

DIRECTION

Brand Valley help clients find the right direction for their work going forward. This can be choosing the right direction for an organisation, a product or services for a particular market, positioning of an internal service function within an organisation, and making sure the business model is adapted to achieving the potential of the organisation.

Photo: PlussLab / Melissa Hegge

Photo: PlussLab / Melissa Hegge

ANCHORING

Brand Valley make sure all relevant stakeholders are involved throughout the project. Part of this work can be to run engaging workshops, presenting to parties inside or outside the client’s organisation, and also manage other contractors that provide input to the project, or advising the client all the way to the final delivery.