objective

The Norwegian Music Council wanted to develop a governance document based on the needs of its members.

Type of process

• Qualitative interviews

• Survey

• Co-creation workshop

Approach

The project began with a workshop involving the board. This was followed by a comprehensive needs analysis to identify the requirements of the member organisations. The work also placed emphasis on the desire to strengthen members’ advocacy efforts. The needs analysis was conducted through both qualitative interviews and a survey.

This provided the basis for an ideation workshop with the board, where the insights were presented and further developed into concrete actions. Based on this, a document was produced which formed the foundation of the organisation’s program.

impact

Increased insight into members’ needs

Strategic direction

A governance document grounded in members’ interests

Client feedback:
The process was perceived as thorough and appropriate for the organisation. Brand Valley was described as reliable, demonstrating genuine empathy and engagement. As a client, the Norwegian Music Council felt taken seriously.